logs-are-better-for-analytics

book-designing-data-intensive-applications#more-info-in-a-log

Immutable events also capture more information than just the current state. For example, on a shopping website, a customer may add an item to their cart and then remove it again. Although the second event cancels out the first event from the point of view of order fulfillment, it may be useful to know for analytics purposes that the customer was considering a particular item but then decided against it.

 
presentation-data-science-jeremy#great-data-for-data-science-is-log

"great data for data science is a log"